Many B-to-B catalogues present products under a "tree-view" approach : Family, category, range, etc.
This presentation does not meet new customer expectations who search products matching an application, a competitive offer or given Attributes
Multiple accesses to products also multiplies chances the client finds an answer to his specific problem
With a database, your Products Offering can evolve in a Wider Space
Building a products database allows presenting your product range from multiple view points:
- Presenting products by Applications answers client's question : 'Which PRODUCT fits my functional requirements?'
- Presenting products by Attributes allows finding a PRODUCT from a model or a sample. This approach is particularly useful to sales personel and stock keepers
- Presenting products by Competition allows offering a competitive PRODUCT immediately.
All relations can be reciprocal ; client can easily find all Applications or Attributes for a given product.
This multi-dimensional view can be developed on any medium: Paper, CD ROM or Web. It suits electronic catalogues particularily well.